What do you think of when you think of Japan?

Sushi? Kyoto? Anime?

Of course, you know there is much more that this country has to offer.
Recently, the model for getting tourists to visit Japan
has been changing. The Japanese government wants to
make Japan a top tourist destination as part of a new strategy
for growth. Even now, in resource-limited Japan, tourism is
is planned to become a vital national industry.

Dentsu, one of the largest advertising agencies in the world,
has established a specialist team devoted to the
"Travel Destination Project", which is marketing Japan's
appeal domestically and internationally through promotional
activities in coordination with a variety of organizations.
(Dentsu Homepage: http://www.dentsu.co.jp/lineup/social/project.html)

Together with Dentsu, the ICC will hold a creative group competition
that will look for a new appeal for Japan that can be used to promote
tourism. Each group will have 4 people who will work together on a
presentation about "Unique Theme Tourism only Possible with the
Rich Diversity of Japan." The presenation will be given to an audience
at a group competition.

The contest proposals will be judged by Watanabe Hiroyuki, the Assistant
Director of the Social Solutions Division of Dentsu, which is leading
the Japan Tourism Project. Mr. Watanabe is also a graduate of
Waseda University.

Rediscover the allure of Japan and give it a global appeal!
For any students with ideas, ambition, and a fondness for Japan,
don't hesitate to submit your application to the ICC!

1. Program Outline
Each team (consisting of 4 people) will have two months
to come up with an idea and create a presentation for it using PowerPoint.
The presentation will be judged and the winner will be decided by
Mr. Watanabe of Dentsu.

Topic: Unique Theme Tourism Only Possible with the Rich Diversity of Japan

*What is "Theme Tourism"?
A tourism trip that is held around a certain theme, or one that involves
making a positive difference. For example, taking part in environmental
protection programs through Eco Tourism.

2. Schedule
Apr. 18th (Wed) 9:00am: Application deadline and screening
Apr. 19th (Thur): Result announcement
Apr. 25th (Wed) 4:30-6:00pm: First Meeting and orientation
Apr. 25th - July 4th: Group work period
　　　　(In general, groups should set aside Wed. 5th period
　　　　　of every week for group work time.)
May 12th (Sat) - 13th (Sun): Kickoff Weekend Retreat (planned)
　　　　　　　　　　　　Place: In Tokyo
　　　　　　　　　　　　Fee: ICC will cover half of the trip costs
June 13th (Wed) Interim Progress Report
July 4th (Wed) Presentation Competition "Japan Tourism Cup"

3. Day of Presentation Competition "Japan Tourism Cup"
Date and time: July 4th (Wed) 6:10-7:00pm
Place: Okuma Garden House (Bldg. 25), 1F
Program: Presentation from each team for "Japan Tourism Cup"
　　　　Topic: "Unique Theme Tourism Only Possible with the Rich Diversity
　　　　　　　　of Japan's Assets"
　　　　　　Team Presentation (7 minutes or less), Q&A (3minutes)
　　　　　　A total of 4 teams will participate.

　　　　After the presentations are finished, Mr. Watanabe will
　　　　offer his critique of the presentations and announce the winning team.

Areas Evaluated: 1. Originality: creativity, uniqueness
　　　 　　　　　2. Plan Composition: thoroughness, marketability,
　　　 　　　　　　　　 　　　　　　　relation to the community
　　　 　　　　　3. Implementation: practicality, suitability from a
　　　 　　　　　　　　 　　　　　　business standpoint
　　　 　　　　　4. Presentation: persuasiveness, ease of understanding,
　　　 　　　　　　　　 　　　　　communication ability
　　　 　　　　　　　　 　(Each section will be evaluated on a 10 point scale,
　　　 　　　　　　　　 　 with 50 points being the maximum attainable score)

　　　 　　　　　A keynote speech will be given by Watanabe Hiroyuki, the Assistant
　　　 　　　　　Director of the Social Solutions Division of Dentsu prior to the
　　　 　　　　　start of the "Japan Tourism Cup" competition.
　　　 　　　　　4:30-6:00pm "From a Tourism Hotspot Toward Becoming a
　　　 　　　　　　　　 　　　Major World Player"
　　　 　　　　　Speaker: Watanabe Hiroyuki
　　　 　　　　　　　　 　(Link to the Lecture website: Japanese language only)

4. Eligibility
Waseda students (undergraduate 2nd year and above, and graduate students)

5. Capacity
16 people (4 teams of 4 students. Generally the teams will
　　　 　　　 be a mix of Japanese and international students,
　　　 　　　 with teams to be composed by ICC. If there are a
　　　 　　　 large number of applications, participants will be
　　　 　　　 chosen based on their application materials.)

6. Participation Requirements
　 1. Able to meet for group work every Wednesday during 5th period
　 　 from Apr. 25 to June 27th.
　 2. Can definitely attend the Kickoff Retreat (May 12-13) and the presentation
　 　 contest on July 4th.
　 3. Willing and able to actively work with your team in preparing the project
　 　 and willing to take responsibility for its progress and completion.

7. Language
　 Group work may be done in Japanese or English, however, the final
　 presentation must be given in Japanese.
　 （Choose your preferred language for group work, either English or Japanese,
　 　on your application sheet.)

8. Project Explanation Sessions
　 April 11th (Wed) 4:30-5:00pm @ ICC Lounge (Bldg 7, 1F)
　 April 16th (Mon) 12:20-12:50pm @ Faculty Lounge (Bldg 7, 1F)

9. How to Apply
　 　 Via Waseda-net Portal:
　 　 [Waseda-net Portal]-[System Services]-[Application]-[ ICC×電通　
　 　 クリエイティブグループコンペ「日本観光杯」メンバー募集 Creative Group
　 　 Competition: Japan Tourism Cup ]
　 　*Please download the application form and submit it upon filling in
　 　 the required information.
　　　[Application Form] http://www.waseda-icc.jp/wp-content/uploads/ICC_Creative.doc

Organizer: Waseda University International Community Center

Cooperation: Dentsu Inc.

Inquiries: TEL: 03-5286-3990 　 E-mail: icc-creative@list.waseda.jp

Try practicing your Chinese or chat with other native speakers
at the ICC's Chinese lunch. Come with friends or by yourself,
it's a great chance to meet people.

Capacity: 30 people (first come, first seated)
*Don't forget to bring your own lunch!

★About the Lunch Events:
While you're welcome to come to the lounge anytime, usually eating
in the lounge is not allowed. However, for the lunch events, if
you are looking for a place to eat, or busy during the afternoon
ICC event hours, this is a great chance to casually meet people
over a meal at the ICC. Just don't forget to bring something to eat!

A message from the Chinese Lunch Coordinator:
大家好！我是从新西兰来的留学生，我叫Lucy。希望能在Chinese Lunch里跟大家见面。

没听说过Chinese Lunch的朋友， 我来给大家介绍一下 , Chinese Lunch是ICC所举办的一个节目。
如果大家跟我一样有兴趣跟别的同学一起边吃午餐，边用中文聊天，请务必在4月18日，午餐时间 到7号会馆1楼的
ICC Lounge来。希望大家可以在Chinese Lunch里认识更多的朋友并帮助正在学中文的同学。

那么，我们在Chinese Lunch见吧！

最后补充一句：午餐要自己准备而不是ICC所发的哦！

(English)
Hi everyone! My name is Lucy, and I'm an exchange student from New Zealand. I hope to
meet you guys at Chinese Lunch. :)

For those of you who have not heard of Chinese Lunch, it is one of the events organised by ICC.
If you're interested in chatting in Chinese while having lunch, please come to the ICC Lounge
on the first floor of Building 7during lunchtime on April 18th. Chinese Lunch is a fun way to
meet new friends and help others improve their Chinese.

So, hope to see you there!

P.S. Lunch is not prepared by ICC so please bring your own!


Inquiries: Tel: 03-5286-3990 E-mail: icc-cafe@list.waseda.jp