Use online communication tools provided by Dentsu and have a virtual discussion
for the second Dentsu and ICC collaboration!

What attracted you to come to Japan for study?
What do you think are the most appealing, interesting, and good points about
this country?
What would you say to introduce the country where you studied abroad when
explaining to your family and friends back home?

There are over 4,000 international students from 90 different countries enrolled
at Waseda University. Make use of these diverse points of view and prepare for
a battle of ideas.
Let's rediscover Japan together through these three themes!

(1) Differences between Japan's culture and customs and
　　those of other countries
(2) Japan's good and interesting points that you want people
　　from other countries to know
(3) Japan's good and interesting points from the non-Japanese
　　person's perspective

For those who are interested in the ICC's events but find they just don't fit
into their schedules, this program will be perfect because it's done online,
and so time and place is up to you.
Students who will be out of Japan during the summer holiday, including those
who have just finished their study abroad at Waseda, are also welcome to join!
If you think that an online only program might be lacking, then those who are
interested can also meet up with the other project members in the Fall Term for
an offline discussion session.

Two sessions will be held in Japanese, but don't worry if your Japanese isn't
perfect. This project will be have a friendly atmosphere, and if there is something
you cannot express well in Japanese, you are also allowed to add a few English
comments in the Japanese sessions as well.

If you prefer to do this project in English,
check the 3rd session: August 15 (Wed) - August 21 (Tue)!

【Project Outline】
Discuss a designated theme online for a week, up to 3 different times (3 weeks)
if you prefer. The online discussion will visible to general public, and the results
of the ideas coming from these discussions will be rated by project members and
Dentsu observers, and select ideas might be used in the actual Japan promotion
project designed by Dentsu for public offices or private enterprises.

【Online tools to be used】
The system used for the online idea battle will be a specialized American social
networking service called Spigit. Participants will be free to give ideas and
comments related to the designated theme, with those ideas and comments
each being rated by others through a "Like" or "Dislike" button system. The
results will be automatically counted and posts or ideas will be ranked based
on the most likes attained, with the ranking visible to all members.
More details here:
http://www.isid.co.jp/solution/marketing/spigit.html

【Schedule, Theme, Language】
(1)1st session: August 1 (Wed) - August 7 (Tue)
　　Theme: Differences between Japan's culture and customs and
　　　　　 those of other countries
　　　　　 International students - Speak from your own perspective
　　　　　 Japanese students - Agree, disagree, give reasons,
　　　　　　　　　　　　　　　　　　　　　　explain the background
　　Language: Japanese

(2)2nd session: August 8 (Wed) - August 14 (Tue)
　　Theme: Japan's good and interesting points that you want people
　　　　　 from other countries to know
　　　　　 Japanese students - Speak from your own perspective
　　　　　 International students - Agree, disagree, give reasons,
　　　　　　　　　　　　　　　　　　　　　　　explain the background
　　Language: Japanese

(3)3rd Session: August 15 (Wed) - August 21 (Tue)
　　Theme: Japan's good and interesting points from the non-Japanese
　　　　　 person's perspective
　　　　　 International students - Speak from your own perspective
　　　　　 Japanese students - Agree, disagree, give reasons,
　　　　　　　　　　　　　　　 explain the background
Language: English

【Place】 Anywhere in the world you can access the internet from!

【Time】 Anytime, 24 hours a day!
　　　　 (however, the core time for active discussion will
　　　　　from 10:00-11:00pm, Japan time)

【Eligibility】Waseda students
　　　*Those interested spreading the "Japan brand" overseas and
　　　 those who will actively engage in an online discussion.
　　　*International students who will be going home over the summer
　　　 are also highly welcome.

【The merits of joining this project】
1. You can freely exchange opinions with students from a variety of backgrounds
　 (department, school year, country, etc.)
2. Through the discussion, you will be able to rediscover the appeal, strengths,
　 good points, and interesting aspects of Japan in a variety of areas
3. The results of the discussion may be used by Dentsu with its clients for an
　 actual Japan promotion project.(★)
　 ★In the event that a student's idea from the session is used by Dentsu with
　 its clients for its Japan Promotion project, they might be able to take part
　 in the actual project after discussions with the Dentsu staff.

【Idea rating】
The participating group members and the 2 staff member observers from Dentsu
will rate each comment and idea by clicking a "Like" or "Dislike" button. Ideas
and comments will be automatically ranked according the ratings received.
Not only the original idea but comments which can possibly make the idea even
better will also be rated.

【Prize】The people who created the winning ideas (top 3) will receive prizes
　　　　　from Dentsu.
　　　　　Additionally, irrespective of ranking, the members who created an idea
　　　　　to be used by Dentsu for its Japan Promotion project will be able to be
　　　　　involved with Dentsu’s related activities after consulting with Dentsu.

【Capacity】 20-30 people per session
　　　　　　　*You may sign up for multiple sessions.
　　　　　　　 Choose your desired entry period(s) on the registration form.
　　　　　　　*In the event of a large number of applicants a lottery will be held.

【Registration】 Via Waseda-net Portal
　　　　　　　　 [System Service] - [Application]
　　　　　　　　 電通 x ＩＣＣコラボ企画第二弾：ジャパンプロモーション・オンライン・
　　　　　　　　 アイデアバトル Japan Promotion Online Idea Battle

【Registration Deadline】 July 25th (Wed), 5:00pm

【Result Announcement】 July 26th (Thur)
　　　　　　*Results will be sent by email, please make sure your storage
　　　　　　 quota hasn’t been reached.

【Participant Orientation】
　　　　 A representative from Dentsu will give an explanation session
　　　　 using the online discussion tools for this program. Afterwards
　　　　 there will be an offline meeting among participants in the program.
　　　　 Date: July 30th (Mon) Explanation session: 1:00-2:00pm
　　　　　　　　　　　　　　　 Meeting of project members: 2:00-3:00pm
　　　　 Place: 1st Fl., Okuma Garden House(Bldg.25)
　　　　　　　　*Be sure to participate so that you can understand how
　　　　　　　　 to use the online tools. For participants unable to attend,
　　　　　　　　 a manual will be distributed.

【Frequently Asked Questions】
1. Will real names be used for posts?
　 (Answer)
　　You can use a nickname if you desire.
　　A profile picture will also be used, however, it does not have to be a picture
　　of yourself. Since this is a discussion among Waseda students, your
department, 　　academic year, gender, and nationality will be posted.

2. Will who "Liked" or "Disliked" a post be visible?
　 (Answer)
　　Others will not be able to see who gave what rating to posts.

3. How much time and commitment is required?
　 (Answer)
　　During the week of the session, you should access the site every day, make
　　comments, view others' posts and rate them for at least 30 minutes a day.
　　This can be done any time of the day that is convenient for you, however,
　　it is recommended that you access during the 10:00-11:00pm core time.

【Organizer】Waseda University International Community Center
【Plan Producer】Dentsu Inc., Social Solutions Division

【Inquiries】ICC　TEL: 03-5286-3990 E-mail: icc-creative@list.waseda.jp

A virtual discussion, using online communication tools provided by Denstu,
held as part of the 2nd Dentsu & ICC collaboration. The first two discussion
sessions have finished, and from today the final session has begun!

The 90 Waseda students who registered to participate have been exchanging
ideas about various aspects of Japanese culture and customs. Posted ideas
have been rated with "Likes" or "Dislikes" to determine the rankings of the
participants and decided who will be the top 3 students to receive prizes!

Discussion topic examples...
- Think about activities to experience Japanese culture!
- What do you want people living overseas to know about Japan?
- What are the benefits of "Made in Japan" products?

Although general visitors to the online discussion site are unable to post ideas
or give ratings, anyone can view the session activity as it happens. See the
various viewpoints and ideas of both Japanese and international students!
⇒　URL：http://co-hints.jp/c005/


3rd Session: August 15 (Wed) - August 21 (Tue)
Theme: Japan's good and interesting points from the non-Japanese
　　　　person's perspective
　　　　International students - Speak from their own perspective
　　　　Japanese students - Agree, disagree, give reasons,
　　　　　　　　　　　　　　explain the background
Language: English


Sub-theme examples:
1. What aspects of Japan would you recommend to people in your home country?
　 (Points for discussion)
　 If you were an international student who was a tour planner, what kind of
　 plan would you make to help travelers from your home country enjoy their
　 trip? Propose places to visit.

2. What kind of Japanese food is popular in your home country?
　 (Points for discussion)
　 Recently, "Robatayaki (炉端焼き)" is popular in Hong-Kong because
　 people can enjoy grilling various kinds of food by themselves, and
　 because barbecuing is very popular in Hong Kong. What Japanese foods
　 would be popular in your country?

3. What benefits do you get from products "Made in Japan" ?
　 (Points for discussion)
　 Motorbikes produced by Honda are popular in Southeast Asia since
　 Honda'smotorbikes are often more reliable than local brands. Discuss
　 what benefit you get from various kinds of "Made in Japan" products.

...and more! A total of 8 sub-themes will be discussed for each session.


【Project Outline】
Discuss a designated theme online for a week, up to 3 different times
(3 weeks). The online discussion will visible to general public, and the
results of the ideas coming from these discussions will be rated by project
members and Dentsu observers, and select ideas might be used in the
actual　Japan promotion project designed by Dentsu for public offices or
private enterprises.

【Online tools to be used】
The system used for the online idea battle will be a specialized American
social networking service called Spigit. Participants will be free to give
ideas and comments related to the designated theme, with those ideas
and comments each being rated by others through a "Like" or "Dislike"
button system. The results will be automatically counted and posts or ideas
will be ranked based on the most likes attained, with the ranking visible
to all members.
More details here.


【Organizer】Waseda University International Community Center
【Plan Producer】Dentsu Inc., Social Solutions Division

【Inquiries】ICC　TEL: 03-5286-3990 E-mail: icc-creative@list.waseda.jp