Use online communication tools provided by Dentsu and have a virtual discussion
for the second Dentsu and ICC collaboration!
What attracted you to come to Japan for study?
What do you think are the most appealing, interesting, and good points about
this country?
What would you say to introduce the country where you studied abroad when
explaining to your family and friends back home?
There are over 4,000 international students from 90 different countries enrolled
at Waseda University. Make use of these diverse points of view and prepare for
a battle of ideas.
Let’s rediscover Japan together through these three themes!
(1) Differences between Japan’s culture and customs and
those of other countries
(2) Japan’s good and interesting points that you want people
from other countries to know
(3) Japan’s good and interesting points from the non-Japanese
person’s perspective
For those who are interested in the ICC’s events but find they just don’t fit
into their schedules, this program will be perfect because it’s done online,
and so time and place is up to you.
Students who will be out of Japan during the summer holiday, including those
who have just finished their study abroad at Waseda, are also welcome to join!
If you think that an online only program might be lacking, then those who are
interested can also meet up with the other project members in the Fall Term for
an offline discussion session.
Two sessions will be held in Japanese, but don’t worry if your Japanese isn’t
perfect. This project will be have a friendly atmosphere, and if there is something
you cannot express well in Japanese, you are also allowed to add a few English
comments in the Japanese sessions as well.
If you prefer to do this project in English,
check the 3rd session: August 15 (Wed) – August 21 (Tue)!
【Project Outline】
Discuss a designated theme online for a week, up to 3 different times (3 weeks)
if you prefer. The online discussion will visible to general public, and the results
of the ideas coming from these discussions will be rated by project members and
Dentsu observers, and select ideas might be used in the actual Japan promotion
project designed by Dentsu for public offices or private enterprises.
【Online tools to be used】
The system used for the online idea battle will be a specialized American social
networking service called Spigit. Participants will be free to give ideas and
comments related to the designated theme, with those ideas and comments
each being rated by others through a “Like” or “Dislike” button system. The
results will be automatically counted and posts or ideas will be ranked based
on the most likes attained, with the ranking visible to all members.
More details here:
http://www.isid.co.jp/solution/marketing/spigit.html
【Schedule, Theme, Language】
(1)1st session: August 1 (Wed) – August 7 (Tue)
Theme: Differences between Japan’s culture and customs and
those of other countries
International students – Speak from your own perspective
Japanese students – Agree, disagree, give reasons,
explain the background
Language: Japanese
(2)2nd session: August 8 (Wed) – August 14 (Tue)
Theme: Japan’s good and interesting points that you want people
from other countries to know
Japanese students – Speak from your own perspective
International students – Agree, disagree, give reasons,
explain the background
Language: Japanese
(3)3rd Session: August 15 (Wed) – August 21 (Tue)
Theme: Japan’s good and interesting points from the non-Japanese
person’s perspective
International students – Speak from your own perspective
Japanese students – Agree, disagree, give reasons,
explain the background
Language: English
【Place】 Anywhere in the world you can access the internet from!
【Time】 Anytime, 24 hours a day!
(however, the core time for active discussion will
from 10:00-11:00pm, Japan time)
【Eligibility】Waseda students
*Those interested spreading the “Japan brand” overseas and
those who will actively engage in an online discussion.
*International students who will be going home over the summer
are also highly welcome.
【The merits of joining this project】
1. You can freely exchange opinions with students from a variety of backgrounds
(department, school year, country, etc.)
2. Through the discussion, you will be able to rediscover the appeal, strengths,
good points, and interesting aspects of Japan in a variety of areas
3. The results of the discussion may be used by Dentsu with its clients for an
actual Japan promotion project.(★)
★In the event that a student’s idea from the session is used by Dentsu with
its clients for its Japan Promotion project, they might be able to take part
in the actual project after discussions with the Dentsu staff.
【Idea rating】
The participating group members and the 2 staff member observers from Dentsu
will rate each comment and idea by clicking a “Like” or “Dislike” button. Ideas
and comments will be automatically ranked according the ratings received.
Not only the original idea but comments which can possibly make the idea even
better will also be rated.
【Prize】The people who created the winning ideas (top 3) will receive prizes
from Dentsu.
Additionally, irrespective of ranking, the members who created an idea
to be used by Dentsu for its Japan Promotion project will be able to be
involved with Dentsu’s related activities after consulting with Dentsu.
【Capacity】 20-30 people per session
*You may sign up for multiple sessions.
Choose your desired entry period(s) on the registration form.
*In the event of a large number of applicants a lottery will be held.
【Registration】 Via Waseda-net Portal
[System Service] – [Application]
電通 x ＩＣＣコラボ企画第二弾：ジャパンプロモーション・オンライン・
アイデアバトル Japan Promotion Online Idea Battle
【Registration Deadline】 July 25th (Wed), 5:00pm
【Result Announcement】 July 26th (Thur)
*Results will be sent by email, please make sure your storage
quota hasn’t been reached.
【Participant Orientation】
A representative from Dentsu will give an explanation session
using the online discussion tools for this program. Afterwards
there will be an offline meeting among participants in the program.
Date: July 30th (Mon) Explanation session: 1:00-2:00pm
Meeting of project members: 2:00-3:00pm
Place: 1st Fl., Okuma Garden House(Bldg.25)
*Be sure to participate so that you can understand how
to use the online tools. For participants unable to attend,
a manual will be distributed.
【Frequently Asked Questions】
1. Will real names be used for posts?
(Answer)
You can use a nickname if you desire.
A profile picture will also be used, however, it does not have to be a picture
of yourself. Since this is a discussion among Waseda students, your
department,
academic year, gender, and nationality will be posted.
2. Will who “Liked” or “Disliked” a post be visible?
(Answer)
Others will not be able to see who gave what rating to posts.
3. How much time and commitment is required?
(Answer)
During the week of the session, you should access the site every day, make
comments, view others’ posts and rate them for at least 30 minutes a day.
This can be done any time of the day that is convenient for you, however,
it is recommended that you access during the 10:00-11:00pm core time.
【Organizer】Waseda University International Community Center
【Plan Producer】Dentsu Inc., Social Solutions Division
【Inquiries】ICC TEL: 03-5286-3990 E-mail: icc-creative@list.waseda.jp
